Branding & Identity

Creating an effective brand is something that requires experience and creativity. The design and/or marketing company you work with needs to know the right questions to ask in order to express the right concept for your business. When you choose 2 Girls Design Studios, you tap into years of experience in creating unique brand identities and transforming existing brand identities from average to extraordinary. We want to know what you dream is for your company so that we may help you turn your dream into a reality by giving your brand a real identity that works for you and your company.

Who are you? What do you do? These seem like very simple questions. These are the two questions that your brand identity should be able to answer in the first few seconds of contact with your customers. However, these can be difficult questions for businesses to answer quickly and concisely. One obstacle that business owners face can be not seeing the forest because of the trees! When you are deeply entrenched in your business day to day, it can be difficult to step back and view your business as your customers view it. You may know exactly who your business is and what it does because you are involved in it every single day. However, that does not mean that the message is clear to your potential customers! Research has shown that your customers will develop an opinion of your brand within the first few seconds of contact. With the right branding and identity, you can rest assured that it’s precisely the impression that you want them to develop!.

Long Term Brand Recognition: Your brand must be memorable in a distinct way. There are many companies that sell clip art style logos and call it "branding". We like to look at the big picture. Where is your company today and where will your company be in 2 years, 5 years, and even 10 years? We will help you develop a brand that will grow with your company so that you don’t feel like you are spending all your time recreating your brand simply because your business has grown and changed! Just because your company may move from a startup to a full scale corporation in the next 10 years, that doesn’t mean that your brand must change. The key is to start with a brand that will work now and in the future.

Logo Development

One of the most important steps in developing the brand identity for your company is crafting a logo. Our logo design process is simple, creative, and highly customized. Your artist will brainstorm with you and carefully listen to everything you have to say. She will ask you questions and will work with you to make sure she fully understands your company’s goals and objectives. We understand that your company’s logo is the first visual representation that some of your customers will have of your company. For that reason, we work with you to ensure that your logo is representing your company in the very best way. Our philosophy is: a picture may be worth one thousand words, but, a logo should be worth a million!

Branding Your Business: Creating a brand is actually about creating a message that speaks to your customers. Through the logo development process, we help you define that message. With that, we will create your logo which not only looks great and works on the web but will also work in print and in all other media.

Clear, clean concepts: One of the main hurdles many businesses face is finding and defining a clear business concept. This is the foundation for the entire business and ignites our entire process. We will take the time to brainstorm with you, assisting you in refining your concept until it is clean and crystal clear. At 2 Girls Design Studios, we feel that designing and coding your site are very small (and important) pieces in the entire development process.

 

Graphic Illustrations

One of the top reasons people come to us is because they’ve seen our custom digital artwork elsewhere. We have many years of experience using Illustrator and Photoshop. We are also highly skilled artists in more traditional mediums and can create you great looking graphics by hand which can then be transformed into digital graphics and used in both web and print.

Scalable Across Web and Print: All of our graphic illustrations are created in such a way that they are scalable to any size without compromising quality. When we create graphic illustrations for you and your business, you are free to use them in any manner you see fit now and in the future.

Crisp Graphics for Web All of the graphics we create are saved so that they are true to color, sharp and crisp around the edges yet still fast loading. If needed, we can work with your supplied graphics and use the same techniques to produce sharp, bright, crisp images from those as well. Our results in this area will depend somewhat on the quality of the original, however, we have worked with publishers and other artists through the years to sharpen graphics for optimal impact.

Print Design

 

We work with local and national printers. Our main focus in print design is to carry your brand and identity into all mediums. We accomplish this by working closely with you, designed stunning business cards, brochures, and print ads that you may use. In addition, we will spend some time with you to discuss all your printing options. Why settle for the standard card stock when it may not represent your company in the way it needs to be represented. We help you look at all aspects of your brand: from who your target market is to what the message is and then advise you on the best, most cost effective ways to showcase your unique brand and identity!

Promoting Your Business: Professionals should always have professional business cards on hand. Our print design artists will work with the printer of your choice to produce the highest quality prints on the most appropriate paper. Our print design artists have worked with local printers for years and have extensive knowledge of papers and textures that will create business cards that won’t be laid aside.

Print design: From brochures to business cards, our print design artists have been creating stunning & effective layouts with each individual client in mind for many years. Our goal is to help you reach your goals. One way to do that is through high impact print design.